Vizio hits $600, $800 prices for 32- and 42-inch plasmas
Jul 07
In conjunction with retail partner Wal-Mart, Vizio—a company whose sets have typically fared well in our Ratings of plasma TVs (available to subscribers)—is now offering 32- and 42-inch 720p plasma models at prices of $600 and $800, respectively. The 32-inch screen size for plasma, popular in Asia, is new to the U.S. and will enable plasma to compete for the first time with smaller LCD models.
The company has also announced a new higher-performance series—called XVT—that will include both 1080p plasma and LCD models.
The VP422, the 42-inch model, is especially low-priced compared to 720p models from other well-known brands, which typically cost $1,000 or more. While there are no other 32-inch plasmas, the VP322’s price compares favorably to 32-inch LCD models in our Ratings, which are typically priced at $800 or more. One exception: Vizio’s own VW32L HDTV, which sells for the same $600.
Both models have 3 HDMI inputs, plus component video and RGB PC connections, and offer multiple color temperature settings and independent Red/Green/Blue adjustments. The company claims that these latest models use new glass for improved brightness for use in brighter rooms. The TVs are now available in all 3,400 Wal-Mart retail locations.
XVT: A step-up series
There are three models in the new XVT series: two 1080p LCDs with 120Hz technology to reduce motion blur, and a 50-inch 1080p plasma. The two LCD sets—the 42-inch SV42XVT ($1,500) and 47-inch SV47XVT ($1,900)—include video presets customized for specific types of content (movies, sports, TV, etc.) and SRS Labs’ TruSurround XT virtual surround audio processing. The 50-inch 1080p plasma, the VP505XVT ($1,700), includes Silicon Optix’s Reon video processing circuitry as well as the SRS audio technology. The plasma set also sports a "Brandy Wine" colored speaker grill, and includes an HDMI cable. The new models
will be available in July in consumer electronics retailers such as Circuit City and Sears, as well as warehouse clubs including Costco and Sam’s Club.
Vizio sets have done well in our Ratings, generally offering very good performance at an especially low price, occasionally earning them a CR Best Buy designation.
—James K. Willcox