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Smartphone Apps Fraudulently Collecting Revenue From Invisible Ads

Jul 24

JoeyRox writes: Thousands of mobile applications are downloading ads that are never presented to users but which collected an estimated $850 million in fraudulent revenue from advertisers per year. The downloading of these invisible ads can slow down users’ phones and consume up to 2GB of bandwidth per day. Forensiq, an online technology firm fighting fraud for advertisers, found over 5,000 apps displayed unseen ads on both Apple and Android devices. “The sheer amount of activity generated by apps with fake ads was what initially exposed the scam. Forensiq noticed that some apps were calling up ads at such a high frequency that the intended audience couldn’t possibly be actual humans.”


Read more of this story at Slashdot.

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