Search

Rss Posts

Rss Comments

Login

 

How ‘Rock Star’ Became a Business Buzzword

Aug 17

HughPickens.com writes: Carina Chocano writes in the NYT that once, a long time ago, a rock star was a free-spirited, convention-flouting artist/rebel/hero/Dionysian fertility god who fronted a world-famous band, sold millions of records and headlined stadium concerts where people were trampled in frenzies of cultlike fervor. Now ‘rock star” has made a complete about-face and in its new incarnation, it is more likely to refer to a programmer, salesperson, social-media strategist, business-to-business telemarketer, recruiter, management consultant or celebrity pastry chef than to a person in a band. The term has become shorthand for a virtuosity so exalted it borders on genius — only for some repetitive, detail-oriented task. According to Chocano, posting a listing for a job for which only ”rock stars” need apply casts an H.R. manager as a kind of corporate Svengali; “That nobody is looking for a front-end developer who is addicted to heroin or who bites the heads off doves in conference rooms goes without saying. Pretty much anyone can be a ”rock star” these days — except actual rock stars, who are encouraged to think of themselves as brands.”


Read more of this story at Slashdot.

View source

Comments are closed.