Categories
Technology

Could Cryptocurrency Mining Kill Online Advertising?

“Could it turn out users actually prefer to trade a little CPU time to website owners in favor of them not showing ads?” writes phonewebcam, a long-time Slashdot reader.

Slashdot covered the downside [of in-browser cryptocurrency mining] recently, with even [Portuguese professional sportsballer] Cristiano Ronaldo’s official site falling victim, but that may not be the full story. This could be an ideal win-win situation, except for one huge downside — the current gang of online advertisers.
By “current gang of online advertisers,” he means Google, according to a longer essay at LinkedIn:
Naturally, the world’s largest ad broker, which runs the world most popular browser (desktop and mobile) is keen to see how this plays out, and is also uniquely placed to be able to heavily influence it, too… As it happens, Chrome users can already do something about it via extensions, for example AntiMiner… If cryptocurrencies have a future – and that’s a big if (look at China’s Bitcoin ban) – it could well turn out that their role just took an unexpected turn.


Share on Google+

View source

Codice amico Very Mobile Diagonal Media Digital Marketing